Follow-up on RIM

So, here we are, just over a year since my last entry when I specifically said that if RIM did not release their QNX OS by the end of 2011, I would be back with a grim entry.

Well, I’m back (and I don’t plan on abandoning the blog like that again) and I’m not about to add myself to the pile of negativity currently surrounding RIM. I’m here to renew my stance on RIM and the future of BlackBerry, given the happenings over the past year.

One thing’s for sure; not much has changed on the media front. They are bashing and burning RIM as often as they were this time last year, but the difference now is that in addition to being biased, they are just simply being unfair. It’s one thing to seek out cheap headlines to get the clicks, but it’s something completely different to turn every news story (positive or negative) into an opportunity to ridicule and berate the company and their products.

I don’t understand why people aren’t realizing that competition is healthy and important. It’s the sole reason why the iPhone even has most of the features it has today. Without competition, innovation stagnates (ala Microsoft in the 90s and early 2000s) and then you’ll be begging for someone to step up to the plate to break the monopoly.

Instead of encouraging and cheering on the demise of a product line, people should be giving RIM a chance. Sure, they are taking some time to get BB10 onto the market, but this is a completely new platform we’re talking about here. The iPhone and Android platforms were not created in 1 or 2 years, and neither will BB10.

RIM has already taken great strides in the recent months to show that they are serious about getting back into the game. Their marketing efforts are being redefined, they have a real and meaningful social media presence, they are reaching out to developers with useful open source tools, guides, and community events, and they are trying to get those stragglers who are still using OS 5 phones to upgrade so that they stop attempting to unfairly compare their ancient phones with the latest iPhone.

Of course I realize that I’m asking too much from society. Being mindless jackasses is in the human DNA. No matter what anyone says, people will be people, and of course that means they’ll hop on whatever bandwagon everyone else is on. At least this mindless jackass will continue to support local, and not give into the hive mind.

Why all the hating on RIM?

Let me get right to the point: The online media seems to be hellbent on ruining RIM and the BlackBerry name.

I don’t understand it, really.

Instead of giving the benefit of the doubt to the company who literally invented the smartphone, all the tech blogs have been doing recently is downright hating on it. Why all the hate? I’m not suggesting that RIM hasn’t been a bit of a laggard these days with their BB OS, but it’s a bit of a stretch to think that they’ll be completely out of the game any time soon.

RIM isn’t stupid. They know that they need to do something, and they need to do it now. Don’t ask me why they’re pushing the PlayBook before they refresh their aging BlackBerry line with the new QNX OS, but clearly they just want to get that out of the way so that they have their hands in the tablet market before they’re left out of that game too.

Fact of the matter is, most of the people I know still have BlackBerries. It seems to me that these bloggers (whom most of which seems to be located in the West Coast, where the Apple stronghold is much stronger than it is here in the East) see their colleagues with their iPhones and Androids and think that there is no one left on the planet with a BlackBerry.

Newsflash: The world doesn’t revolve around the Bay Area.

RIM’s recently leaked roadmap indicates that they plan for a release of BB OS 7 by the end of this year. You can rest assured that RIM knows full well that this OS release needs to be their brand spanking new QNX OS, otherwise I may end up writing up a grim entry when I find out that it is not.

So, I’d really wish the media would not continue to brainwash people into thinking that the BlackBerry is dead or that it is so inferior to iOS or the Android platform, when in reality it is still a completely viable platform that is alive and kicking. And frankly, there are a lot of features that are BB exclusive that would make it very hard for me to leave behind (and no, it’s not BBM).

Bring on the future of the BlackBerry, RIM. We’re waiting.